Yeah…
none of that was true.
I didn't go to Yale. I went to a f***ing SEC school, baby. GEAUX TIGERS . The whole pitch on the homepage was a fib — my background is about as far from a "tech founder" or "elite web design academy genius" as it gets, and I'd rather get the laugh than pretend.
Here's what's actually true.
Four lives, one guy
A quick tour of how I got here.
Worked out as a job for a bit, actually — made ends meet from 19 to 22. Born and raised in Tampa, living at the gym and working jobs that never felt like a long-term option. I needed more.
Turns out every "real" job wanted a four-year degree. Joined the Army to fund one and see the world. Earned the haircut.
Served, deployed, used the GI Bill. Undergrad in entrepreneurship. Master's in leadership and workforce development. Currently knocking out an MBA. Geaux Tigers
Key Account Manager and Chief Marketing Officer at a mid-size oil & gas company by day. The Dust Bunny by night.
Who I actually am
Josh Vogel. Tampa-born, Tampa-raised. Spent my early twenties selling RVs and living gym-to-weekend before I realized every job worth having wanted a four-year degree I didn't have. I joined the Army to fund one — and to go see something other than the inside of a Florida RV dealership.
School (eventually)
The GI Bill paid for an undergrad in entrepreneurship and a master's in leadership and workforce development. I'm currently knocking out an MBA on top of all that — because apparently I don't know when to stop.
The day job
Today I'm a Key Account Manager and Chief Marketing Officer at a mid-size oil & gas company — self-proclaimed on the CMO part, but they let me say it out loud and keep handing me the work, so we're calling it official. Real work, real budgets, real grown-up problems. The Dust Bunny is what I run on the side — nights, early mornings, anytime I can find.
How The Dust Bunny started
I needed a mental challenge — something to use the part of my brain that the gym can't reach. So I started learning to code. YouTube at midnight, X posts, one concept at a time until it clicked. And once it did, I saw a real hole in the market: small businesses getting left behind while big agencies ran up $10k+ tabs for work they actually needed.
And honestly? I'm always pulling for the underdog. I'd rather help a family-owned operation succeed than a private equity firm — the kind headquartered a thousand miles from your hometown, looking to put real people out of business because they only care about bottom lines and high profits.
Why I work with small businesses
The big marketing firms charge several thousand dollars for a build. Most small businesses can't afford that — and even if they could, the ROI math rarely works. So they end up stuck with either nothing, or a template their nephew threw together in a weekend.
Sites range from $1,000–$2,200, with most builds landing on the lower end. Most businesses don't need 12 pages and a bloated build. They need their story told. They need customers to know the brand behind the purchase or the service. They need to get seen. That's an SEO-baked, AI-SEO-ready, fully custom site — the kind agencies charge $8–10k for. Your work is great. Now let's get you found.
What you actually get
Truly custom work. Not AI-generated lookalike nonsense. I listen to what you actually need, I build a solution around it, and I tune the site to convert clicks into customers — not just to look pretty in a portfolio shot.